“One of the most rewarding things about Vitamix is the growing number of avid fans. People who own a Vitamix know that it is worth substantially more than what they paid for it.

Not only do these people have their machines for years and years, they pass them on to their children and grandchildren when they buy new ones. We have had customers who have had their Vitamix machines for between 30 and 58 years! And back then, we didn’t make them as durable as we do today.”