The British evolutionary biologist Richard Dawkins coined the term “meme” in his 1976 book, the Selfish Gene, to describe “a unit of cultural transmission, or a unit of imitation“. Dawkins characterised memes as “viruses of the mind”, spreading from person to person within a culture – and now, in our highly connected world, between cultures.

In the COVID-19 era, we have seen mind viruses propagate at an astonishing rate. Who could forget “Build Back Better”, the vapid slogan that spread from campaign podium to podium like a herpetic rash:

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https://robynchuter.substack.com/p/behold-the-dual-pandemic-of-the-vaccinated